When it comes to garnering clients, a portfolio really is a web designer's best friend. Whilst there is no 'right way' to put a portfolio together and the 'perfect' portfolio will differ from person to person, there are a number of tips and pieces of advice that we can offer you to ensure that your portfolio is as good as it could possibly be, hopefully helping you to attract more clients and to ensure a long and successful career.
Your profession: A web designer's portfolio should not only be highly attractive and unique, it should incorporate user-friendly navigation and readable text. Not only will this ensure that potential clients can browse your portfolio, it will show them the kinds of elements that they will be looking to achieve in their own projects. Your goal: You must also begin to think about the overall goal of your portfolio. Are you trying to land a full-time job at a design company or are you after some freelance work? Are you trying to get into a design school to further your education or are you trying to attract new clients? Each of these goals will require very different things from your portfolio.Whilst it may seem fairly obvious, you should only use your portfolio to show off your best work. New web designers are tempted to include every single piece of work that they've ever worked on, even if they aren't overly happy with the finished product, just to show that they have plenty of experience. This is where the saying 'quality over quantity' really rings true, as shown by the following stages of portfolio creation.
Start from scratch: Once you complete a project and are considering whether to put it in your portfolio or not, you must ask yourself whether you think that the work is good and whether it accurately represents your level of skill. Established portfolio: When web designers have been in the business for a number of years, updating their portfolios becomes difficult. You need to review the work you currently have on display and take out anything that no longer embodies you.Unfortunately, there is no hard and fast way for web designers to build a portfolio and keep it looking fantastic. This is an ongoing process and one that you will need to alter as the need arises, such as the addition of new services or skills for example. When screening your work to determine which you will put on display and which you will leave on the cutting room floor, remember to only include projects that you are proud of.
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